Budweiser Project 12

You must be of legal drinking age to enter the site:

(via Bryce Lowe-White | Chris Del Moro, Southern California | SURFER Magazine)

Dec
13.12

thedeathofcool:

After just one day, you are more than 15 000 to view our last release, THIS IS DYLAN !

https://vimeo.com/54001045

Thanks for the love , folks !

Nov
26.12
Nov
26.12

Rusty Surfboards founder Rusty Preisendorfer(right) is an icon in the surfing community. We teamed up with Rusty for our American Makers series and he named his son Clint as someone who is pushing the boundaries of surfboard design. We hope you enjoy the following photo essay as we capture a day in the life of a true American Maker.
Nov
15.12

“I’m an early bird, I kind of like the mornings it’s a little quieter… I’ll get up at 5 or 5:30. If there’s no surf, I’ll definitely go to the (Rusty Surfboards) factory.”
Nov
15.12

When Clint takes on a custom project for a customer he needs to understand what type of waves they surf, how they surf and what features they are looking for: “Interpreting what a person says… even their hand movements… that’s a whole step in itself. You notice a lot of surfers talk with their hands when describing themselves surfing.”
Nov
15.12

Clint’s passion for shaping began at an early age: “It morphed from a recreational activity, surfing with my dad, to wanting to know why boards worked a certain way, what caused the feeling I was experiencing on a wave, how you could design that and mathematically dictate how a board can ride a wave.”
Nov
15.12

“When you’re finished carving the foam there are still 10-13 steps through the glass shop…shaping is only the beginning of the cycle.”
Nov
15.12

“I’m always learning, that’s the great thing about this factory. With my Dad and Mike Russo, Rick Hamon, and Hoy Runnels there’s 130 years experience among 4 guys under one roof. It’s pretty amazing.”
Nov
15.12

“When I was younger my dad was hesitant to bring me into the surfing world. He kind of pushed me towards baseball, and that was something I really enjoyed. I played baseball for a while when I was younger. I kind of forced my way into shaping a little bit, my dad didn’t necessarily make shaping appointments with me.”
Nov
15.12

Rusty Surfboards uses the latest CAD technologies, but some steps are kept old school: “The laminating process using fiberglass resin…I can never see a machine replacing that.”
Nov
15.12

“I take great pride in the reputation of Rusty Surfboards as a brand, but personal kudos are always great from friends…they’ll come paddling back to me and say ‘Dude…I haven’t gone this fast on a surfboard ever.’ It doesn’t take much for them to say it, but it means a lot to me.”
Nov
15.12

“Hopefully I stay busy and hopefully there are more and more guys that want to ride more boards for different waves and different conditions.”
Nov
15.12

“That’s the great thing about surfboards, you only need one at a time, but there are infinite options for what board you’re gonna ride.”
Nov
15.12

Precision, skill and dedication are the ingredients for success in both action sports and brewing Budweiser beer. That’s why we’re teaming up with Rusty Surfboards and Clint Preisendorfer for our American Makers series that celebrates ingenuity across the country. 
Oct
25.12